Products / AI Labelling

WordPress plugin

AI Labelling Label AI images visibly

Label AI images on your WordPress website visibly: classify them in the media library, the label appears automatically on the front end, and every classification is logged. A tool for implementing and documenting labelling under Art. 50 of the EU AI Act.

for WordPress & ElementorVersion 0.2.2Automatic updatesMade in Germany

Get in touch → Try the label Do I need this?

Demo

What the labelling looks like on your images

Two displays are available: discreetly as an “AI” symbol whose explanation appears on hover, tap or keyboard focus, or as a label with visible text. Adjust it the way you would in the plugin – your choice then applies to all classified images on your website.

AI-generated

Hover over the symbol or tap it. Sample image: a drawing, not an AI image. The appearance on your website may differ slightly depending on your theme.

Settings

Display

Classification

Position

Style

Explanation

Quick check

Do I have to label this image?

Three questions for a first orientation. Visible labelling is required for so-called deepfakes: AI images that look real and show something that exists or could exist.

Was the image generated by AI or was its content altered with AI?Standard editing such as exposure, cropping, noise removal or retouching is not meant.

Does it show people, places, objects or events that exist or could exist like this?For example your building, your rooms, your team, your dishes, your products.

Could a viewer take it for a real photo or a real recording?Recognisably artificial, abstract or illustrative images are not meant.

Still openPlease answer all three questions.

For orientation only, not legal advice. The relevant provisions are Art. 50(4) and Art. 3(60) of Regulation (EU) 2024/1689 (AI Act), which have applied since 2 August 2026, and the guidelines of the European Commission. You make the classification in each individual case; if in doubt, ask your legal adviser.

How it works

Three steps to a labelled image

Classify

In the image details of the media library you choose “AI-generated” or “AI-edited” – individually or via bulk selection for many images at once. A filter shows what has already been classified.

Display

The labelling appears automatically wherever the image is used – as an “AI” symbol or as a label with text: in Elementor (image, image box, gallery, featured image), in the block editor and as a featured image in the theme. For background images there is the “AI notice” widget.

Document

Every classification is logged: which image, which classification, who and when. An overview lists all labelled images – helpful when someone asks.

Features

What the plugin does

Classification “AI-generated” or “AI-edited” directly in the media library
Bulk selection and filter for large media libraries
Choice of display: discreetly as an “AI” symbol with explanation, or as a label with text
Labelling on the image in Elementor: image, image box, galleries, featured image
Likewise in the block editor and on the theme’s featured images
Elementor widget “AI notice” for background images
Texts, position (four corners) and style freely adjustable
Small thumbnails can stay without a label (minimum width)
Optionally machine-readable: JSON-LD with IPTC “digitalSourceType”
Log of classifications and overview of all labelled images
Labelling keeps running after the licence expires
Deactivates without leaving traces
Automatic updates via the licence manager

To be honest

What the plugin deliberately does not do

So you know where you stand:

It does not detect AI images by itself. You know which images are AI-generated – the classification remains your decision.
It does not make a website “automatically compliant” and is no substitute for legal advice. It is the tool with which you implement and document your decision.
It does not assign Elementor background images automatically; for those you place the “AI notice” widget in the container.
It does not label texts or chatbots. Separate requirements apply to those.

FAQ

Answered briefly

Do I have to label every AI image?

No. The obligation to add a visible label concerns AI images that look like real recordings and show something that exists or could exist (deepfakes). Decorative or recognisably artificial AI images are not covered. The quick check above gives a first orientation.

Is a note in the imprint or in a caption somewhere on the page enough?

No. The labelling must be clearly recognisable to people, at the latest when they see the image for the first time. That is why the label sits directly on the image.

What about images that have been on the website for some time?

According to the European Commission’s questions and answers, content generated before 2 August 2026 does not have to be labelled retroactively; it is nevertheless recommended. Irrespective of this, the prohibition of misleading commercial practices applies without a cut-off date. With bulk selection you can classify your existing images in one pass.

What happens when my licence expires?

The labelling of your images keeps running unchanged. Only updates and support end.

Which page builders does it work with?

With Elementor, the block editor (Gutenberg) and themes that output featured images via the standard WordPress function. The admin interface is in German; you define the label texts yourself, for example “AI-generated”.

What does the licence cost?

The licence applies per website and includes updates and support for one year. You can see the current price on the purchase page; our offer is aimed at businesses.

Label AI images properly

Tell us briefly on which website you would like to use the plugin – we will get back to you with the licence and setup notes.

Get in touch → All products

WordPress and Elementor are trademarks of their respective owners. “Ascensus KI-Kennzeichnung” is an independent product of Ascensus GmbH and has no business connection with these providers.